Dream clients dream big.


We had worked with Melanie for years at the nonprofit evaluation company she founded, See Change, helping to tell the powerful stories of how nonprofits find success…or don’t. Our partnership was often tricky, as any good evaluation won’t just celebrate work, but give challenges to further success. We found that video, interestingly, was really difficult for people to process unless it was promotional, so there was a lot of context-building we had to do for these videos to be successful. Melanie was an ideal partner in these conversations, which often spilled over into lunches and coffee breaks. Despite having to confront ornery clients and seeing first hand where do-gooding often broke down, Melanie never lost her energy and optimism for doing better, which was deeply inspiring. When she contacted us about doing a series of videos about the human impact of federal budget cuts on Alameda County residents, we jumped at the chance to work with her again.



Arne JohnsonComment